WOW Café was founded by Paul Ballard in New Orleans, LA. on December 17, 2001. Paul's vision was to deliver quality American food, packed with flavor, to a fast casual setting. His vision encompassed a fun, enticing and family-oriented dining experience.
The Ballard brothers started 'cooking-up' ideas when they were just kids, working together at their mom and dad's music store. Their lives took them in three different directions until one great idea launched a family reunion. The concept was so 'WOW' that Paul, Steve and Scott worked together to ignite a national brand inspired by the sauce, sound and spice that represent the soul of Southern Louisiana.
WOW Café features sauces inspired from flavors found throughout the world. Our award winning signature sauces and spice rubs are made from scratch and can only be found at WOW Café. From our Homemade Ranch to our signature Paradise City Thai Chili sauce, we have a sauce for every palate.
At WOW Café, we pride ourselves in serving a quality product. Our chicken is fresh, never frozen, and made to order. Our hamburgers are hand-pattied, made to order, and our signature sauces are prepared using only the finest ingredients. From kitchen to plate we strive to deliver quality product, every time. We know you'll enjoy our food as much as we do!
Ballard Brands formed in December 2012 by brothers Paul, Scott and Steve Ballard. The company’s restaurant portfolio includes retail brands WOW Café: American Grill & Wingery, PJ’s Coffee of New Orleans, The Original City Diner, and Boardhouse Serious Sandwiches. These brands collectively total nearly 150 locations in both traditional and non-traditional models and continue to grow. Ballard Brands also operates wholesale brand New Orleans Roast coffee, which is sold in grocery stores and featured in an array of locations, including restaurants, hotels, airports and c-stores. Ballard Brands corporate offices are located in Covington, LA.